Tue, 11 Aug 2026 · vs the day before

Daily pulse

What moved, why, and what to do about it.

Revenue

₹207.2k

14.2%

Units sold

8,711

12.6%

Product views

184k

10.6%

Add to cart rate

7.7%

2.0%

Checkout rate

48.8%

0.1%

View to sale

3.75%

2.1%

Where to start

Every category against the same funnel levers. Click a row to open its products.

Category view

Views

ATC rate

Checkout

Units/order

Price

Womenswear

₹66k · -13.9%

-14%

+3%

+2%

-1%

-5%

Menswear

₹34k · -24.5%

-10%

-15%

-3%

+0%

+1%

Footwear

₹33k · -8.1%

-10%

+0%

+3%

+0%

-2%

Kidswear

₹30.8k · -10.9%

-7%

-2%

-0%

+0%

Beauty

₹24k · -9.6%

-7%

-3%

-1%

-0%

+2%

Home

₹19.3k · -15.3%

-12%

-3%

-1%

+1%

-1%

Falling

Rising

What caused the change

Each bar is the revenue effect of one part of the funnel.

Was

₹241.6k

Now

₹207.2k

-₹34.4k

Product views

206k to 184k · -10.6%

-₹25.1k

Add to cart rate

7.84% to 7.68% · -2.0%

-₹4.6k

Average selling price

₹24.23 to ₹23.78 · -1.9%

-₹4.2k

Units per order

1.267 to 1.265 · -0.2%

-₹358

Checkout rate

48.82% to 48.79% · -0.1%

-₹150

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Where the journey lost people

Solid bar is now, dashed outline is the comparison period.

Product views

184k

10.6%

7.84% to 7.68%step through rate

Add to cart

14k

12.4%

48.82% to 48.79%step through rate

Checkout

6,887

12.5%

1.267 to 1.265units per checkout

Units sold

8,711

12.6%

Day by day, and what moved revenue

Last 30 days to Tue, 11 Aug 2026, each day against the matching day of the 30 days before it.

Previous 30 days
Revenue

What moved each day against the previous 30 days

Product views
View to sale
Average order value

Revenue is product views x view to sale x average order value, so the three parts of a column add up to that day's change against the matching day of the previous 30 days. Click a day to re-read the whole page around it. Currently on 11 Aug.

Needs a look today

Biggest revenue losses against the comparison period.

See all

Cotton Rich Polo Shirt 3pk

MW-2455 · Menswear

Sizes sold out

The best selling sizes have sold out

₹10.8k to ₹4k

-₹6.7k

-62.6%

Linen Blend Shirt Dress

Cool Comfort Boxers 5pk

Cotton Rich Striped T-Shirt

Vitamin C Radiance Serum

Kids School Polo Shirt 3pk

Running hot

Biggest gains. Check stock cover before demand outruns it.

See all

Ribbed Knit Cardigan

SW-1422 · Womenswear

Add to cart rate

More of the traffic added to basket

₹3.4k to ₹3.5k

+₹160

+4.7%