Mock data
Tue, 11 Aug 2026 · vs the day before

Categories

Narrow to a category first, then drill into its products. Click any row to open it.

Contribution to the change

Menswear

16% of revenue
-₹11k

Womenswear

32% of revenue
-₹10.6k

Kidswear

15% of revenue
-₹3.8k

Home

9% of revenue
-₹3.5k

Footwear

16% of revenue
-₹2.9k

Beauty

12% of revenue
-₹2.6k

Which lever moved, by category

Change in each part of the funnel.

Views

ATC rate

Checkout

Units/order

Price

Womenswear

₹66k · -13.9%
-14%
+3%
+2%
-1%
-5%

Menswear

₹34k · -24.5%
-10%
-15%
-3%
+0%
+1%

Footwear

₹33k · -8.1%
-10%
+0%
+3%
+0%
-2%

Kidswear

₹30.8k · -10.9%
-7%
-2%
-2%
-0%
+0%

Beauty

₹24k · -9.6%
-7%
-3%
-1%
-0%
+2%

Home

₹19.3k · -15.3%
-12%
-3%
-1%
+1%
-1%
Falling
Rising

Last 14 days by category

Each day against the same weekday a week earlier, so the weekly pattern is removed.

29 Jul

30 Jul

31 Jul

1 Aug

2 Aug

3 Aug

4 Aug

5 Aug

6 Aug

7 Aug

8 Aug

9 Aug

10 Aug

11 Aug

Womenswear

₹66k · -13.9%
+5%
+3%
-0%
+10%
+6%
+10%
+2%
+1%
+2%
-2%
-6%
-10%
-13%
-11%

Menswear

₹34k · -24.5%
-0%
+1%
+1%
+8%
+15%
+8%
+6%
+3%
-3%
-12%
-17%
-24%
-20%
-27%

Footwear

₹33k · -8.1%
+2%
+2%
+5%
+14%
+18%
+12%
+7%
+9%
+7%
+4%
-2%
-3%
-3%
+2%

Kidswear

₹30.8k · -10.9%
+12%
+10%
+11%
+22%
+17%
+19%
+17%
+14%
+13%
+13%
+7%
+3%
+10%
+11%

Beauty

₹24k · -9.6%
+4%
+1%
-3%
+12%
+6%
+8%
+9%
+4%
-3%
+1%
+104%
+117%
+116%
+116%

Home

₹19.3k · -15.3%
+2%
+1%
-4%
+10%
+11%
+14%
-6%
-14%
-15%
-9%
-20%
-19%
-17%
-11%
Down on last week
Up on last week

Category detail

Click through to the products inside.

CategoryRevenueChangeViewsATC rateView to saleStock cover

Womenswear

8 products
₹66k
-13.9%
50k
8.1%
3.83%
5.9 wks

Menswear

7 products · 2 with size gaps
₹34k
-24.5%
35k
5.4%
2.64%
3.7 wks

Footwear

6 products
₹33k
-8.1%
26k
7.9%
4.04%
5.4 wks

Kidswear

5 products · 1 with size gaps
₹30.8k
-10.9%
34k
8.8%
4.60%
3.3 wks

Beauty

4 products
₹24k
-9.6%
16k
11.1%
5.91%
3.4 wks

Home

6 products
₹19.3k
-15.3%
23k
5.9%
2.10%
6.7 wks