Tue, 11 Aug 2026 · vs the day before

Vitamin C Radiance Serum

Beauty

BT-4501 · list price ₹24.00

This product

Explains 63% of the change

Fewer people saw it

-₹2.1k

Views moved from 12k to 11k (-6.4%). Add to cart rate moved from 12.27% to 11.71% (-4.5%).

Revenue

₹18.5k

10.1%

Units sold

750

12.1%

Product views

11k

6.4%

Add to cart rate

11.7%

4.5%

Checkout rate

51.4%

1.6%

Selling price

₹24.61

2.3%

What caused the change

Longest bar is the reason to act on.

Was

₹20.5k

Now

₹18.5k

-₹2.1k

Product views

12k to 11k · -6.4%

-₹1.3k

Add to cart rate

12.27% to 11.71% · -4.5%

-₹906

Average selling price

₹24.06 to ₹24.61 · +2.3%

+₹440

Checkout rate

52.22% to 51.38% · -1.6%

-₹315

Units per order

1.150 to 1.150 · +0.1%

+₹12

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

11k

6.4%

12.27% to 11.71%step through rate

Add to cart

1,269

10.7%

52.22% to 51.38%step through rate

Checkout

652

12.1%

1.150 to 1.150units per checkout

Units sold

750

12.1%

Stock by size

1,506 units on hand, ₹15,180 at cost, 0.7 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
One size	100%	2151	1,506	0.7	Low

Sell through this period is 33.2%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	10,835	1,269	652	750	₹18.5k	11.7%	6.02%	-10.1%
10 Aug	11,581	1,421	742	853	₹20.5k	12.3%	6.41%	-7.1%
9 Aug	12,760	1,552	811	932	₹22.1k	12.2%	6.36%	+13.1%
8 Aug	11,545	1,393	720	828	₹19.5k	12.1%	6.24%	+297.4%
7 Aug	3,697	349	179	207	₹4.9k	9.4%	4.84%	-0.2%
6 Aug	3,877	348	181	209	₹4.9k	9.0%	4.67%	+1.8%
5 Aug	3,734	341	175	203	₹4.8k	9.1%	4.69%	-8.8%
4 Aug	4,251	368	190	219	₹5.3k	8.7%	4.47%	-9.8%
3 Aug	4,622	427	217	251	₹5.9k	9.2%	4.69%	-9.5%
2 Aug	5,052	455	233	268	₹6.5k	9.0%	4.61%	+9.2%
1 Aug	4,541	415	214	245	₹5.9k	9.1%	4.71%	+23.9%
31 Jul	3,696	344	175	202	₹4.8k	9.3%	4.73%	-4.7%
30 Jul	3,865	345	183	211	₹5k	8.9%	4.73%	+3.3%
29 Jul	3,902	351	178	205	₹4.9k	9.0%	4.56%	-2.3%