Tue, 11 Aug 2026 · vs the day before

Kids Leather School Shoes

Footwear

FW-6226 · list price ₹32.00

This product

Explains 100% of the change

Fewer people saw it

-₹643

Views moved from 12k to 12k (-4.2%). Checkout rate moved from 48.48% to 50.11% (+3.4%).

Revenue

₹16.9k

3.7%

Units sold

541

2.3%

Product views

12k

4.2%

Add to cart rate

8.0%

1.5%

Checkout rate

50.1%

3.4%

Selling price

₹31.20

1.4%

What caused the change

Longest bar is the reason to act on.

Was

₹17.5k

Now

₹16.9k

-₹643

Product views

12k to 12k · -4.2%

-₹745

Checkout rate

48.48% to 50.11% · +3.4%

+₹568

Add to cart rate

8.12% to 7.99% · -1.5%

-₹261

Average selling price

₹31.63 to ₹31.20 · -1.4%

-₹235

Units per order

1.159 to 1.161 · +0.2%

+₹29

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

12k

4.2%

8.12% to 7.99%step through rate

Add to cart

930

5.7%

48.48% to 50.11%step through rate

Checkout

466

2.5%

1.159 to 1.161units per checkout

Units sold

541

2.3%

Stock by size

5,715 units on hand, ₹76,810 at cost, 1.9 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
4	11%	331	629	1.9	Healthy
5	18%	542	1,029	1.9	Healthy
6	24%	722	1,371	1.9	Healthy
7	22%	662	1,257	1.9	Healthy
8	15%	451	857	1.9	Healthy
9	10%	301	572	1.9	Healthy

Sell through this period is 8.6%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	11,635	930	466	541	₹16.9k	8.0%	4.01%	-3.7%
10 Aug	12,150	986	478	554	₹17.5k	8.1%	3.93%	-7.7%
9 Aug	12,868	1,048	532	616	₹19k	8.1%	4.13%	+11.6%
8 Aug	11,363	937	464	539	₹17k	8.2%	4.08%	+11.7%
7 Aug	10,248	856	420	487	₹15.2k	8.4%	4.10%	+6.0%
6 Aug	9,387	793	391	452	₹14.4k	8.4%	4.17%	+0.5%
5 Aug	9,429	766	389	450	₹14.3k	8.1%	4.13%	-6.1%
4 Aug	10,172	842	413	480	₹15.2k	8.3%	4.06%	-11.5%
3 Aug	11,799	959	471	546	₹17.2k	8.1%	3.99%	-6.8%
2 Aug	12,444	1,018	504	585	₹18.5k	8.2%	4.05%	+15.4%
1 Aug	10,604	876	443	515	₹16k	8.3%	4.18%	+19.3%
31 Jul	8,850	738	367	426	₹13.4k	8.3%	4.15%	+4.3%
30 Jul	8,389	694	342	396	₹12.9k	8.3%	4.08%	+4.6%
29 Jul	8,426	675	332	384	₹12.3k	8.0%	3.94%	-5.8%