Tue, 11 Aug 2026 · vs the day before

400 Thread Count Duvet Set

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HM-3515 · list price ₹69.00

This product

Explains 80% of the change

Fewer people saw it

-₹1.5k

Views moved from 4,414 to 3,733 (-15.4%). Add to cart rate moved from 6.32% to 5.92% (-6.3%).

Revenue

₹6.6k

18.8%

Units sold

19.3%

Product views

3,733

15.4%

Add to cart rate

5.9%

6.3%

Checkout rate

41.6%

1.0%

Selling price

₹68.24

0.6%

What caused the change

Longest bar is the reason to act on.

Was

₹8.1k

Now

₹6.6k

-₹1.5k

Product views

4,414 to 3,733 · -15.4%

-₹1.2k

Add to cart rate

6.32% to 5.92% · -6.3%

-₹477

Checkout rate

41.22% to 41.63% · +1.0%

+₹72

Units per order

1.035 to 1.043 · +0.8%

+₹61

Average selling price

₹67.81 to ₹68.24 · +0.6%

+₹47

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

3,733

15.4%

6.32% to 5.92%step through rate

Add to cart

221

20.8%

41.22% to 41.63%step through rate

Checkout

20.0%

1.035 to 1.043units per checkout

Units sold

19.3%

Stock by size

5,140 units on hand, ₹148,957 at cost, 7.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
One size	100%	734	5,140	7.0	Healthy

Sell through this period is 1.8%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	3,733	221	92	96	₹6.6k	5.9%	2.46%	-18.8%
10 Aug	4,414	279	115	119	₹8.1k	6.3%	2.61%	+12.1%
9 Aug	4,177	248	102	106	₹7.2k	5.9%	2.44%	-9.2%
8 Aug	4,204	262	109	113	₹7.9k	6.2%	2.59%	+13.1%
7 Aug	3,913	233	98	102	₹7k	6.0%	2.50%	+3.5%
6 Aug	3,604	224	96	100	₹6.8k	6.2%	2.66%	-3.3%
5 Aug	3,839	242	100	104	₹7k	6.3%	2.60%	+4.7%
4 Aug	3,705	225	96	100	₹6.7k	6.1%	2.59%	-21.8%
3 Aug	4,745	280	121	125	₹8.6k	5.9%	2.55%	+0.8%
2 Aug	4,721	282	119	123	₹8.5k	6.0%	2.52%	+8.7%
1 Aug	4,162	263	111	115	₹7.8k	6.3%	2.67%	+22.1%
31 Jul	3,705	219	90	94	₹6.4k	5.9%	2.43%	-6.1%
30 Jul	3,665	223	96	100	₹6.8k	6.1%	2.62%	+5.2%
29 Jul	3,684	223	93	97	₹6.5k	6.1%	2.52%	-7.1%