Tue, 11 Aug 2026 · vs the day before

Kids School Polo Shirt 3pk

Kidswear

KW-5120 · list price ₹12.00

This product

Explains 72% of the change

Fewer people saw it

-₹2k

Views moved from 16k to 15k (-8.9%). View to checkout rate held around 5.2% against 5.3%.

Revenue

₹14.8k

12.1%

Units sold

1,232

10.6%

Product views

15k

8.9%

Add to cart rate

9.4%

2.1%

Checkout rate

54.9%

0.3%

Selling price

₹11.97

1.7%

What caused the change

Longest bar is the reason to act on.

Was

₹16.8k

Now

₹14.8k

-₹2k

Product views

16k to 15k · -8.9%

-₹1.5k

Add to cart rate

9.60% to 9.40% · -2.1%

-₹331

Average selling price

₹12.18 to ₹11.97 · -1.7%

-₹271

Checkout rate

54.77% to 54.91% · +0.3%

+₹42

Units per order

1.621 to 1.621 · -0.0%

-₹1

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

15k

8.9%

9.60% to 9.40%step through rate

Add to cart

1,384

10.8%

54.77% to 54.91%step through rate

Checkout

760

10.6%

1.621 to 1.621units per checkout

Units sold

1,232

10.6%

Stock by size

9,223 units on hand, ₹46,484 at cost, 1.4 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
3-4	18%	1186	1,661	1.4	Low
5-6	22%	1449	2,029	1.4	Low
7-8	24%	1581	2,213	1.4	Low
9-10	20%	1318	1,844	1.4	Low
11-12	16%	1054	1,476	1.4	Low

Sell through this period is 11.8%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	14,717	1,384	760	1,232	₹14.8k	9.4%	5.16%	-12.1%
10 Aug	16,160	1,552	850	1,378	₹16.8k	9.6%	5.26%	+11.8%
9 Aug	15,696	1,448	784	1,270	₹15k	9.2%	4.99%	-1.2%
8 Aug	15,067	1,398	772	1,250	₹15.2k	9.3%	5.12%	+12.3%
7 Aug	13,715	1,307	692	1,121	₹13.5k	9.5%	5.05%	+8.0%
6 Aug	12,763	1,181	648	1,049	₹12.5k	9.3%	5.08%	-1.1%
5 Aug	12,964	1,200	651	1,055	₹12.7k	9.3%	5.02%	-0.7%
4 Aug	13,202	1,208	665	1,077	₹12.8k	9.2%	5.04%	-7.9%
3 Aug	14,860	1,332	713	1,155	₹13.9k	9.0%	4.80%	-1.0%
2 Aug	14,884	1,349	725	1,173	₹14k	9.1%	4.87%	+9.1%
1 Aug	13,938	1,291	674	1,092	₹12.8k	9.3%	4.84%	+15.3%
31 Jul	11,661	1,063	580	941	₹11.1k	9.1%	4.97%	+8.6%
30 Jul	10,877	1,015	543	879	₹10.2k	9.3%	4.99%	-3.8%
29 Jul	11,219	1,015	554	898	₹10.7k	9.0%	4.94%	+3.2%