Tue, 11 Aug 2026 · vs the day before

Boys Slim Leg School Trousers

Kidswear

KW-5231 · list price ₹14.00

This product

Explains 53% of the change

Fewer people saw it

-₹1.1k

Views moved from 10k to 9,425 (-6.3%). Checkout rate moved from 53.04% to 49.88% (-6.0%).

Revenue

₹8.3k

11.6%

Units sold

592

13.5%

Product views

9,425

6.3%

Add to cart rate

8.5%

1.7%

Checkout rate

49.9%

6.0%

Selling price

₹13.94

2.2%

What caused the change

Longest bar is the reason to act on.

Was

₹9.3k

Now

₹8.3k

-₹1.1k

Product views

10k to 9,425 · -6.3%

-₹573

Checkout rate

53.04% to 49.88% · -6.0%

-₹541

Average selling price

₹13.65 to ₹13.94 · +2.2%

+₹190

Add to cart rate

8.66% to 8.51% · -1.7%

-₹152

Units per order

1.481 to 1.480 · -0.0%

-₹3

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

9,425

6.3%

8.66% to 8.51%step through rate

Add to cart

802

7.9%

53.04% to 49.88%step through rate

Checkout

400

13.4%

1.481 to 1.480units per checkout

Units sold

592

13.5%

Stock by size

14k units on hand, ₹81,779 at cost, 4.2 weeks of cover at the current rate.

83% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
3-4	20%	659	3,294	5.0	Healthy
5-6	24%	805	4,025	5.0	Healthy
7-8	17%	558	0	0.0	Out of stock
9-10	22%	732	3,659	5.0	Healthy
11-12	18%	586	2,930	5.0	Healthy

Sell through this period is 4.1%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	9,425	802	400	592	₹8.3k	8.5%	4.24%	-11.6%
10 Aug	10,060	871	462	684	₹9.3k	8.7%	4.59%	+2.1%
9 Aug	10,037	858	450	667	₹9.1k	8.5%	4.48%	+16.2%
8 Aug	8,440	738	381	564	₹7.9k	8.7%	4.51%	+4.2%
7 Aug	8,167	701	367	544	₹7.5k	8.6%	4.49%	+5.1%
6 Aug	8,087	693	353	522	₹7.2k	8.6%	4.37%	+4.0%
5 Aug	7,574	634	333	492	₹6.9k	8.4%	4.40%	-2.4%
4 Aug	7,917	673	345	511	₹7.1k	8.5%	4.36%	-16.4%
3 Aug	9,204	803	413	610	₹8.5k	8.7%	4.49%	-0.3%
2 Aug	9,679	808	411	608	₹8.5k	8.3%	4.25%	+9.1%
1 Aug	8,871	751	385	569	₹7.8k	8.5%	4.34%	+20.0%
31 Jul	7,188	607	318	471	₹6.5k	8.4%	4.42%	+8.1%
30 Jul	6,943	598	297	439	₹6k	8.6%	4.28%	-1.8%
29 Jul	6,650	564	303	448	₹6.1k	8.5%	4.56%	+4.5%