Tue, 11 Aug 2026 · vs the day before

Cool Comfort Boxers 5pk

Menswear

MW-2788 · list price ₹22.00

This product

Explains 89% of the change

Fewer people saw it

-₹2.4k

Views moved from 6,258 to 5,140 (-17.9%). View to checkout rate held around 6.1% against 6.4%.

Revenue

₹9.6k

19.9%

Units sold

427

21.7%

Product views

5,140

17.9%

Add to cart rate

10.8%

0.3%

Checkout rate

56.2%

4.7%

Selling price

₹22.43

2.2%

What caused the change

Longest bar is the reason to act on.

Was

₹12k

Now

₹9.6k

-₹2.4k

Product views

6,258 to 5,140 · -17.9%

-₹2.1k

Checkout rate

58.97% to 56.19% · -4.7%

-₹517

Average selling price

₹21.95 to ₹22.43 · +2.2%

+₹234

Units per order

1.359 to 1.364 · +0.4%

+₹40

Add to cart rate

10.87% to 10.84% · -0.3%

-₹29

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

5,140

17.9%

10.87% to 10.84%step through rate

Add to cart

557

18.1%

58.97% to 56.19%step through rate

Checkout

313

21.9%

1.359 to 1.364units per checkout

Units sold

427

21.7%

Stock by size

20k units on hand, ₹181,132 at cost, 6.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
S	14%	457	2,744	6.0	Healthy
M	26%	849	5,096	6.0	Healthy
L	28%	916	5,495	6.0	Healthy
XL	20%	653	3,917	6.0	Healthy
XXL	12%	392	2,351	6.0	Healthy

Sell through this period is 2.1%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	5,140	557	313	427	₹9.6k	10.8%	6.09%	-19.9%
10 Aug	6,258	680	401	545	₹12k	10.9%	6.41%	+13.5%
9 Aug	6,060	630	365	495	₹10.5k	10.4%	6.02%	-4.4%
8 Aug	5,911	647	369	502	₹11k	10.9%	6.24%	+17.1%
7 Aug	5,081	580	326	444	₹9.4k	11.4%	6.42%	-0.2%
6 Aug	5,027	547	311	423	₹9.4k	10.9%	6.19%	-3.7%
5 Aug	5,189	562	325	443	₹9.8k	10.8%	6.26%	+1.7%
4 Aug	5,081	562	325	442	₹9.6k	11.1%	6.40%	-23.2%
3 Aug	6,485	742	421	572	₹12.5k	11.4%	6.49%	+6.3%
2 Aug	6,114	691	394	536	₹11.8k	11.3%	6.44%	+11.3%
1 Aug	5,707	620	352	479	₹10.6k	10.9%	6.17%	+13.3%
31 Jul	5,054	547	317	432	₹9.4k	10.8%	6.27%	-8.1%
30 Jul	5,342	579	338	461	₹10.2k	10.8%	6.33%	+7.6%
29 Jul	4,707	514	309	421	₹9.5k	10.9%	6.56%	+2.1%