Tue, 11 Aug 2026 · vs the day before

Linen Blend Shirt Dress

Womenswear

SW-1042 · list price ₹45.00

This product

Explains 100% of the change

Fewer people saw it

-₹3.2k

Views moved from 9,158 to 6,347 (-30.7%). View to checkout rate held around 4.5% against 3.7%.

Revenue

₹13.9k

18.9%

Units sold

320

16.4%

Product views

6,347

30.7%

Add to cart rate

8.9%

10.6%

Checkout rate

50.4%

8.7%

Selling price

₹43.32

2.9%

What caused the change

Longest bar is the reason to act on.

Was

₹17.1k

Now

₹13.9k

-₹3.2k

Product views

9,158 to 6,347 · -30.7%

-₹5.7k

Add to cart rate

8.05% to 8.90% · +10.6%

+₹1.6k

Checkout rate

46.40% to 50.44% · +8.7%

+₹1.3k

Average selling price

₹44.62 to ₹43.32 · -2.9%

-₹456

Units per order

1.120 to 1.123 · +0.3%

+₹40

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

6,347

30.7%

8.05% to 8.90%step through rate

Add to cart

565

23.3%

46.40% to 50.44%step through rate

Checkout

285

16.7%

1.120 to 1.123units per checkout

Units sold

320

16.4%

Stock by size

8,386 units on hand, ₹158,495 at cost, 3.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	307	921	3.0	Healthy
10	19%	531	1,592	3.0	Healthy
12	24%	672	2,015	3.0	Healthy
14	20%	559	1,678	3.0	Healthy
16	15%	420	1,259	3.0	Healthy
18	11%	307	921	3.0	Healthy

Sell through this period is 3.7%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	6,347	565	285	320	₹13.9k	8.9%	4.49%	-18.9%
10 Aug	9,158	737	342	383	₹17.1k	8.0%	3.73%	-3.9%
9 Aug	10,382	802	361	404	₹17.8k	7.7%	3.48%	+0.3%
8 Aug	9,346	773	361	403	₹17.7k	8.3%	3.86%	+1.7%
7 Aug	9,114	753	349	392	₹17.4k	8.3%	3.83%	-4.4%
6 Aug	9,388	776	365	409	₹18.2k	8.3%	3.89%	+6.3%
5 Aug	9,328	749	348	390	₹17.1k	8.0%	3.73%	-7.6%
4 Aug	9,489	770	369	414	₹18.6k	8.1%	3.89%	-17.9%
3 Aug	11,974	979	457	512	₹22.6k	8.2%	3.82%	+8.4%
2 Aug	11,493	933	419	469	₹20.8k	8.1%	3.65%	+16.6%
1 Aug	10,087	777	359	402	₹17.9k	7.7%	3.56%	+4.2%
31 Jul	9,011	732	339	380	₹17.1k	8.1%	3.76%	+4.8%
30 Jul	8,838	703	330	369	₹16.4k	8.0%	3.73%	-1.5%
29 Jul	8,637	705	325	364	₹16.6k	8.2%	3.76%	-8.7%