Tue, 11 Aug 2026 · vs the day before

Satin Midi Slip Skirt

Womenswear

SW-1188 · list price ₹39.50

This product

Explains 93% of the change

Fewer people saw it

-₹788

Views moved from 7,164 to 6,511 (-9.1%). Add to cart rate moved from 8.51% to 8.14% (-4.4%).

Revenue

₹7.3k

9.8%

Units sold

272

10.2%

Product views

6,511

9.1%

Add to cart rate

8.1%

4.4%

Checkout rate

44.7%

3.7%

Selling price

₹26.70

0.5%

What caused the change

Longest bar is the reason to act on.

Was

₹8.1k

Now

₹7.3k

-₹788

Product views

7,164 to 6,511 · -9.1%

-₹731

Add to cart rate

8.51% to 8.14% · -4.4%

-₹344

Checkout rate

43.11% to 44.72% · +3.7%

+₹279

Average selling price

₹26.57 to ₹26.70 · +0.5%

+₹37

Units per order

1.152 to 1.148 · -0.4%

-₹29

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

6,511

9.1%

8.51% to 8.14%step through rate

Add to cart

530

13.1%

43.11% to 44.72%step through rate

Checkout

237

9.9%

1.152 to 1.148units per checkout

Units sold

272

10.2%

Stock by size

20k units on hand, ₹332,215 at cost, 12.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	183	2,199	12.0	Healthy
10	19%	317	3,807	12.0	Healthy
12	24%	401	4,812	12.0	Healthy
14	20%	333	3,999	12.0	Healthy
16	15%	251	3,009	12.0	Healthy
18	11%	183	2,199	12.0	Healthy

Sell through this period is 1.3%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	6,511	530	237	272	₹7.3k	8.1%	3.64%	-9.8%
10 Aug	7,164	610	263	303	₹8.1k	8.5%	3.67%	+9.4%
9 Aug	6,943	559	245	282	₹7.4k	8.1%	3.53%	+12.3%
8 Aug	5,833	483	216	248	₹6.6k	8.3%	3.70%	-8.1%
7 Aug	6,298	538	235	271	₹7.1k	8.5%	3.73%	+3.7%
6 Aug	6,315	505	219	252	₹6.9k	8.0%	3.47%	+0.2%
5 Aug	6,083	503	224	258	₹6.9k	8.3%	3.68%	-15.3%
4 Aug	6,183	420	183	211	₹8.1k	6.8%	2.96%	-23.4%
3 Aug	7,522	534	240	276	₹10.6k	7.1%	3.19%	-7.8%
2 Aug	7,884	567	253	291	₹11.5k	7.2%	3.21%	+12.1%
1 Aug	7,073	507	223	257	₹10.2k	7.2%	3.15%	+30.6%
31 Jul	6,077	404	176	202	₹7.8k	6.6%	2.90%	-2.6%
30 Jul	5,942	403	177	203	₹8k	6.8%	2.98%	+1.3%
29 Jul	5,975	405	175	202	₹7.9k	6.8%	2.93%	-8.7%