Tue, 11 Aug 2026 · vs the day before

Cotton Rich Striped T-Shirt

Womenswear

SW-1205 · list price ₹15.00

This product

Explains 69% of the change

Fewer people saw it

-₹2.2k

Views moved from 12k to 11k (-12.7%). View to checkout rate held around 4.6% against 4.8%.

Revenue

₹10.2k

17.9%

Units sold

697

16.5%

Product views

11k

12.7%

Add to cart rate

9.2%

4.5%

Checkout rate

50.3%

0.2%

Selling price

₹14.69

1.7%

What caused the change

Longest bar is the reason to act on.

Was

₹12.5k

Now

₹10.2k

-₹2.2k

Product views

12k to 11k · -12.7%

-₹1.5k

Add to cart rate

9.61% to 9.18% · -4.5%

-₹518

Average selling price

₹14.94 to ₹14.69 · -1.7%

-₹195

Checkout rate

50.17% to 50.26% · +0.2%

+₹19

Units per order

1.420 to 1.420 · -0.0%

-₹4

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

11k

12.7%

9.61% to 9.18%step through rate

Add to cart

977

16.6%

50.17% to 50.26%step through rate

Checkout

491

16.5%

1.420 to 1.420units per checkout

Units sold

697

16.5%

Stock by size

38k units on hand, ₹239,243 at cost, 7.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	596	4,172	7.0	Healthy
10	19%	1031	7,215	7.0	Healthy
12	24%	1304	9,125	7.0	Healthy
14	20%	1085	7,593	7.0	Healthy
16	15%	814	5,698	7.0	Healthy
18	11%	596	4,172	7.0	Healthy

Sell through this period is 1.8%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	10,640	977	491	697	₹10.2k	9.2%	4.61%	-17.9%
10 Aug	12,193	1,172	588	835	₹12.5k	9.6%	4.82%	-6.6%
9 Aug	12,248	1,209	623	885	₹13.4k	9.9%	5.09%	+9.3%
8 Aug	11,702	1,150	578	821	₹12.2k	9.8%	4.94%	+15.1%
7 Aug	10,372	991	508	721	₹10.6k	9.6%	4.90%	-7.3%
6 Aug	11,554	1,093	547	778	₹11.5k	9.5%	4.73%	+1.3%
5 Aug	10,464	1,034	533	757	₹11.3k	9.9%	5.09%	-2.8%
4 Aug	11,321	1,074	553	786	₹11.6k	9.5%	4.88%	-8.8%
3 Aug	12,472	1,221	606	859	₹12.8k	9.8%	4.86%	+4.3%
2 Aug	12,598	1,189	591	839	₹12.2k	9.4%	4.69%	-0.7%
1 Aug	12,315	1,121	579	822	₹12.3k	9.1%	4.70%	+13.0%
31 Jul	10,624	1,013	528	749	₹10.9k	9.5%	4.97%	-3.9%
30 Jul	10,960	1,025	530	752	₹11.4k	9.4%	4.84%	+6.1%
29 Jul	10,678	1,014	514	729	₹10.7k	9.5%	4.81%	+3.6%