Tue, 11 Aug 2026 · vs the day before

Wide Leg Tailored Trousers

Womenswear

SW-1310 · list price ₹45.00

This product

Explains 72% of the change

Fewer people saw it

-₹1.4k

Views moved from 5,514 to 4,739 (-14.1%). Add to cart rate moved from 6.51% to 6.08% (-6.7%).

Revenue

₹5.9k

19.0%

Units sold

135

17.2%

Product views

4,739

14.1%

Add to cart rate

6.1%

6.7%

Checkout rate

43.1%

2.4%

Selling price

₹44.04

2.2%

What caused the change

Longest bar is the reason to act on.

Was

₹7.3k

Now

₹5.9k

-₹1.4k

Product views

5,514 to 4,739 · -14.1%

-₹1k

Add to cart rate

6.51% to 6.08% · -6.7%

-₹456

Checkout rate

42.06% to 43.06% · +2.4%

+₹155

Average selling price

₹45.04 to ₹44.04 · -2.2%

-₹149

Units per order

1.079 to 1.089 · +0.9%

+₹56

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

4,739

14.1%

6.51% to 6.08%step through rate

Add to cart

288

19.8%

42.06% to 43.06%step through rate

Checkout

124

17.9%

1.079 to 1.089units per checkout

Units sold

135

17.2%

Stock by size

4,058 units on hand, ₹76,696 at cost, 4.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	112	447	4.0	Healthy
10	19%	193	770	4.0	Healthy
12	24%	244	976	4.0	Healthy
14	20%	203	812	4.0	Healthy
16	15%	152	606	4.0	Healthy
18	11%	112	447	4.0	Healthy

Sell through this period is 3.2%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	4,739	288	124	135	₹5.9k	6.1%	2.62%	-19.0%
10 Aug	5,514	359	151	163	₹7.3k	6.5%	2.74%	-5.1%
9 Aug	6,184	386	162	175	₹7.7k	6.2%	2.62%	+21.9%
8 Aug	4,832	305	129	140	₹6.3k	6.3%	2.67%	+6.7%
7 Aug	4,832	297	122	131	₹6k	6.1%	2.52%	-2.0%
6 Aug	4,900	307	125	136	₹6.1k	6.3%	2.55%	+0.6%
5 Aug	4,648	301	123	133	₹6k	6.5%	2.65%	-1.4%
4 Aug	4,778	295	125	136	₹6.1k	6.2%	2.62%	-18.6%
3 Aug	5,919	377	157	169	₹7.5k	6.4%	2.65%	+3.3%
2 Aug	5,797	360	151	163	₹7.3k	6.2%	2.60%	+1.6%
1 Aug	5,645	354	151	163	₹7.2k	6.3%	2.67%	+28.0%
31 Jul	4,644	288	118	127	₹5.6k	6.2%	2.54%	-11.3%
30 Jul	5,045	321	133	143	₹6.3k	6.4%	2.64%	-0.8%
29 Jul	4,980	315	131	142	₹6.4k	6.3%	2.63%	+6.6%