Tue, 11 Aug 2026 · vs the day before

Ribbed Knit Cardigan

Womenswear

SW-1422 · list price ₹35.00

This product

Explains 100% of the change

More of the traffic added to basket

+₹160

Add to cart rate moved from 5.35% to 5.80% (+8.5%). View to checkout rate held around 2.6% against 2.4%.

Revenue

₹3.5k

4.7%

Units sold

103

7.3%

Product views

3,742

0.5%

Add to cart rate

5.8%

8.5%

Checkout rate

44.7%

2.3%

Selling price

₹34.30

2.4%

What caused the change

Longest bar is the reason to act on.

Was

₹3.4k

Now

₹3.5k

+₹160

Add to cart rate

5.35% to 5.80% · +8.5%

+₹280

Average selling price

₹35.13 to ₹34.30 · -2.4%

-₹83

Checkout rate

45.77% to 44.70% · -2.3%

-₹82

Units per order

1.043 to 1.062 · +1.8%

+₹60

Product views

3,759 to 3,742 · -0.5%

-₹16

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

3,742

0.5%

5.35% to 5.80%step through rate

Add to cart

217

8.0%

45.77% to 44.70%step through rate

Checkout

5.4%

1.043 to 1.062units per checkout

Units sold

103

7.3%

Stock by size

4,166 units on hand, ₹61,240 at cost, 6.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	76	456	6.0	Healthy
10	19%	132	791	6.0	Healthy
12	24%	168	1,007	6.0	Healthy
14	20%	139	833	6.0	Healthy
16	15%	104	623	6.0	Healthy
18	11%	76	456	6.0	Healthy

Sell through this period is 2.4%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	3,742	217	97	103	₹3.5k	5.8%	2.59%	+4.7%
10 Aug	3,759	201	92	96	₹3.4k	5.3%	2.45%	-6.8%
9 Aug	3,904	219	98	103	₹3.6k	5.6%	2.51%	-1.2%
8 Aug	3,839	222	99	104	₹3.7k	5.8%	2.58%	+8.2%
7 Aug	3,579	211	94	99	₹3.4k	5.9%	2.63%	+5.8%
6 Aug	3,420	198	91	95	₹3.2k	5.8%	2.66%	-4.4%
5 Aug	3,565	202	91	96	₹3.3k	5.7%	2.55%	+3.3%
4 Aug	3,582	203	89	93	₹3.2k	5.7%	2.48%	-17.3%
3 Aug	4,229	236	106	112	₹3.9k	5.6%	2.51%	-2.3%
2 Aug	4,407	243	110	116	₹4k	5.5%	2.50%	+15.2%
1 Aug	3,931	214	97	101	₹3.5k	5.4%	2.47%	+5.0%
31 Jul	3,612	205	91	96	₹3.3k	5.7%	2.52%	+5.0%
30 Jul	3,406	190	87	91	₹3.2k	5.6%	2.55%	-4.1%
29 Jul	3,529	206	94	98	₹3.3k	5.8%	2.66%	-2.2%