Tue, 11 Aug 2026 · vs the day before

Floral Tiered Maxi Dress

Womenswear

SW-1533 · list price ₹55.00

This product

Explains 100% of the change

It sold at a lower price

-₹1.7k

Average selling price moved from ₹54.20 to ₹38.39 (-29.2%). Add to cart rate moved from 7.06% to 9.44% (+33.7%).

Revenue

₹12k

12.4%

Units sold

313

23.7%

Product views

7,234

9.8%

Add to cart rate

9.4%

33.7%

Checkout rate

43.8%

2.8%

Selling price

₹38.39

29.2%

What caused the change

Longest bar is the reason to act on.

Was

₹13.7k

Now

₹12k

-₹1.7k

Average selling price

₹54.20 to ₹38.39 · -29.2%

-₹4.4k

Add to cart rate

7.06% to 9.44% · +33.7%

+₹3.7k

Product views

8,017 to 7,234 · -9.8%

-₹1.3k

Checkout rate

42.58% to 43.78% · +2.8%

+₹356

Units per order

1.050 to 1.047 · -0.3%

-₹36

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

7,234

9.8%

7.06% to 9.44%step through rate

Add to cart

683

20.7%

42.58% to 43.78%step through rate

Checkout

299

24.1%

1.050 to 1.047units per checkout

Units sold

313

23.7%

Stock by size

5,210 units on hand, ₹120,351 at cost, 3.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	191	574	3.0	Healthy
10	19%	330	990	3.0	Healthy
12	24%	415	1,246	3.0	Healthy
14	20%	348	1,043	3.0	Healthy
16	15%	261	783	3.0	Healthy
18	11%	191	574	3.0	Healthy

Sell through this period is 5.7%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	7,234	683	299	313	₹12k	9.4%	4.13%	-12.4%
10 Aug	8,017	566	241	253	₹13.7k	7.1%	3.01%	-11.2%
9 Aug	8,186	608	265	278	₹15.4k	7.4%	3.24%	+6.3%
8 Aug	7,897	607	256	269	₹14.5k	7.7%	3.24%	+11.8%
7 Aug	6,964	520	223	234	₹13k	7.5%	3.20%	-7.0%
6 Aug	7,599	574	247	259	₹14k	7.6%	3.25%	+11.3%
5 Aug	6,920	512	218	229	₹12.6k	7.4%	3.15%	+2.5%
4 Aug	6,599	505	215	226	₹12.3k	7.7%	3.26%	-19.9%
3 Aug	8,425	618	266	279	₹15.3k	7.3%	3.16%	-6.2%
2 Aug	8,839	644	283	297	₹16.3k	7.3%	3.20%	+14.1%
1 Aug	7,723	582	249	261	₹14.3k	7.5%	3.22%	+11.7%
31 Jul	6,931	536	226	238	₹12.8k	7.7%	3.26%	-3.8%
30 Jul	7,271	538	232	244	₹13.3k	7.4%	3.19%	-0.8%
29 Jul	7,226	530	231	242	₹13.4k	7.3%	3.20%	+7.1%