Tue, 11 Aug 2026 · vs the day before

Denim Straight Leg Jeans

Womenswear

SW-1644 · list price ₹29.50

This product

Explains 100% of the change

Fewer people saw it

-₹1.1k

Views moved from 9,405 to 8,286 (-11.9%). View to checkout rate held around 3.2% against 3.2%.

Revenue

₹8.6k

11.7%

Units sold

295

11.9%

Product views

8,286

11.9%

Add to cart rate

6.6%

2.1%

Checkout rate

48.5%

1.9%

Selling price

₹29.04

0.3%

What caused the change

Longest bar is the reason to act on.

Was

₹9.7k

Now

₹8.6k

-₹1.1k

Product views

9,405 to 8,286 · -11.9%

-₹1.2k

Add to cart rate

6.79% to 6.65% · -2.1%

-₹196

Checkout rate

47.57% to 48.46% · +1.9%

+₹168

Average selling price

₹28.97 to ₹29.04 · +0.3%

+₹24

Units per order

1.102 to 1.105 · +0.3%

+₹24

Revenue is views x add to cart rate x checkout rate x units per order x price, so the five bars add up to the total change.

Funnel

Solid bar is now, dashed outline is the comparison period.

Product views

8,286

11.9%

6.79% to 6.65%step through rate

Add to cart

551

13.8%

47.57% to 48.46%step through rate

Checkout

267

12.2%

1.102 to 1.105units per checkout

Units sold

295

11.9%

Stock by size

11k units on hand, ₹133,911 at cost, 5.0 weeks of cover at the current rate.

100% of the size mix buyable

Size	Share of units	Units per week	Stock on hand	Weeks cover	Status
8	11%	238	1,189	5.0	Healthy
10	19%	411	2,053	5.0	Healthy
12	24%	519	2,593	5.0	Healthy
14	20%	433	2,163	5.0	Healthy
16	15%	324	1,621	5.0	Healthy
18	11%	238	1,189	5.0	Healthy

Sell through this period is 2.7%. Views, baskets and checkouts are only captured at product level, so this table comes from the sales and warehouse feeds rather than from Adobe.

Revenue by day

Last 45 days

Product views by day

Last 45 days

Day by day

Last 14 days, newest first.

Date	Views	Add to carts	Checkouts	Units	Revenue	ATC rate	View to sale	Day on day
11 Aug	8,286	551	267	295	₹8.6k	6.6%	3.22%	-11.7%
10 Aug	9,405	639	304	335	₹9.7k	6.8%	3.23%	-3.8%
9 Aug	10,075	653	311	343	₹10.1k	6.5%	3.09%	+3.3%
8 Aug	9,054	627	303	334	₹9.8k	6.9%	3.35%	+30.6%
7 Aug	7,544	497	235	259	₹7.5k	6.6%	3.12%	-9.3%
6 Aug	8,003	546	258	285	₹8.2k	6.8%	3.22%	-11.5%
5 Aug	8,917	611	295	325	₹9.3k	6.9%	3.31%	+1.6%
4 Aug	8,743	581	284	314	₹9.2k	6.6%	3.25%	-12.8%
3 Aug	10,617	702	326	359	₹10.5k	6.6%	3.07%	-6.5%
2 Aug	10,644	737	349	385	₹11.2k	6.9%	3.28%	+11.0%
1 Aug	9,559	670	313	345	₹10.1k	7.0%	3.27%	+11.7%
31 Jul	8,563	596	286	315	₹9.1k	7.0%	3.34%	+8.9%
30 Jul	8,342	549	262	289	₹8.3k	6.6%	3.14%	+5.8%
29 Jul	7,801	527	244	270	₹7.9k	6.8%	3.13%	-4.7%